Financial Advice Demand Picking Up In Wake of Financial and Banking Meltdown
So what can you do to benefit from this situation?
By understanding the trends you can identify what is happening in this changing marketplace and optimise your marketing strategy to attract these self-directed (i.e. unadvised) consumers.
This presents one of today’s greatest opportunities in the financial services sector.
Working in partnership with specialist financial research consultancy JGFR, ComPeer is pleased to announce the forthcoming release of its latest market-leading Financial DIY report which provides up to date detailed metrics on the number and characteristics of self-directed consumers in the UK, as well as their attitudes to investment and product priorities. Based on consumer research data, some of which was acquired as recently as early October 2008 to gauge the impact of the stock market crash and bank bail outs, our report considers:
- Size of the advised and unadvised market
- Trends in consumers’ financial behaviour and causal factors
- Attitudes to financial advice and where advice sought
- Product buying intentions and advice
- The rise of broadband and the impact of the internet
- Activity levels of Advised and Unadvised segments
- Marketing techniques to capture effectively the Unadvised and Advised segments
Please click here to view the full list of contents.
The Financial DIY Report is an essential tool for those responsible for marketing, sales and product development in retail financial services firms who are targeting the private individual. The Financial DIY Report costs £950 + VAT.
How to order – please email
If you require any further information please contact